Small businesses already have limited funds; therefore, they tend to give up on cybersecurity as it does not directly bring any financial benefit to them. On the other hand, cyber-criminals do not waste any opportunity. It is reported that cyber-criminals target more than 40% of small businesses.
If one is under attack of a cyber-criminal, he is not just losing a website but an entire business. That would mean that clients lose trust in business, the private and confidential data is with the business is not confidential anymore, and also suggests that given there are poor security measures in place, the website is an easy target for another cyber-attack.
To combat these cyber threats, one needs to have cyber essentials certifications in place at any cost. Among all, SSL plays a dominant role in guarding against potential cyber threats.
What Is SSL?
SSL is one of the basics of cybersecurity that everyone uses to secure internet connection. SSL is a security protocol and stands for Secure Sockets Layer. As the name suggests, it is a layer that secures. What does it secure? It secures the connection between the server and the browser.
As one enters a web address into URL text bar, one would see the URL is preceded by a company name and https://. The ‘s’ within https indicates that the connection is secure and the company name that appears behind is one which provides SSL certificates.
How Do SSL Certificates Save From Cyber Threats?
Obtaining cyber essentials such as SSL certificates benefit businesses in some ways. Phishing is the most common cyber threats faced by small businesses today. It involves imitating original websites and making the user reveal his information during various processes. SSL certificates also ensure that the data that is transmitted is done through an encrypted channel to ensure security
With SSL certificates, it is nearly impossible to have a secured imitated website. Also, certain countries such as the UK require companies to obtain certifications as a regulatory requirement to protect businesses from cyber threats. The booklet containing cyber essentials is generally free to download and is for all companies regardless of their size or sector.
Moreover, SSL certificates in place not only safeguard against potential cyber-attacks but also aid in establishing customer loyalty towards the company. Experts have shown evidence in this regard and have concluded that customers are more loyal towards companies that have secured connections.
This further allows an increase in revenue. Since customers would believe that sharing any confidential data such as passwords or credit card numbers would be secure with the company, it is likely that they may witness regular and an increasing sales trend.
To sum up, everything said above; organizations need to have cyber essentials in place to protect against potential cyber threats. Obtaining an SSL certificate is one way a business complies with safety standards and protects confidential data.