How to Make Money Developing Apps May 9, 2017 – Posted in: Technology


There’s an app for just about everything these days. This is primarily because technology has made it easier to build software applications and now there are an increasing number of ways to monetize that software. It’s a competitive market and there are a lot of challenges that you’ll have to overcome to make money developing apps. However, there are products on the market to facilitate that process, such as game monetization software. Successfully bringing an app to the marketplace requires you to make data-driven decisions as opposed to moving forward based on an emotional response to what seems like a great idea. 

For starters, one of the things that you’ll want to do is create a strategy that involves delivering your product or service to your target audience while tracking it’s usage so that you can analyze the information for strategic planning purposes. The data collected will provide details about who’s using the app, where they’re using it and exactly how it’s being used. Once you have gathered this data, you can determine whether there are any issues that need to be addressed. Subsequently, you can make the necessary changes prior to implementing a monetization solution that aligns with the data. 

Part of the process will involve segmentation since there will be different needs based on the different users. This is another set of data that can be used to package products based on the preferences of different users. You’ll also gather information that will allow you to price products based on the various features and how they are being used. One of the greatest benefits of analyzing the data is knowing that you’re offering exactly what has proven to be in demand based on the features that were accessed most often. At this juncture, monetization of the software simply requires offering a version with advance features. You’ll embed a monetization code in the API of the product. 

Once your app is on the market, it will be necessary to make any changes that align with trends. You can also track all of the changes that are made and assess product performance. In a frequently-changing market, it will be important to stay up to date on research and development, as well as engineering requirements. Software monetization will help with fulfilling these requirements. 

One of the biggest challenges to overcome in the tech industry is addressing security risks. When it comes to software applications, those risks can include hacking, licensing infringement and reverse engineering, to name a few. Protecting your data is a critical part of the business. One way that developers address this issue is by embedding code in the software in order to prevent use and distribution that is not authorized. 

There are other important elements of software application development, such as marketing and sales. The key is to approach the development and selling of software apps as you would any other business endeavor. It’s the best way to optimize your chances of succeeding in a highly competitive market.