Maximizing Your Ability to Reach and Be Reached January 9, 2017 – Posted in: Business

What people look for when it comes to businesses is accessibility. This is one of the major factors that let people know how trustworthy a business is. This is why many businesses have many different communication channels for customers to use in order to reach them. When customers find it easier to reach the business that they have just interacted with, they will feel a little more comfortable with the business. However, there is more to communications than just allowing a customer to send notes to you on the communications line you have provided for them. This can only take you so far in trustworthiness and even backfire after a while. 

One factor that is more important than providing the communications line is actually answering the customer. There have been cases where customers have some kind of issue with the product or service they have gotten either through paying for it or for other types of agreement. Often times, the customer has reached out to the company with the issue only to be ignored. This often caused the customer to conclude that it is a scam company. This is often followed by reports on the company being a scam which is also followed by the company shutting down. 

With all of the scams that are going around, you want to set yourself apart from the scammers. Therefore, you have to know the signs of a scammer and make sure that you are not displaying any of them. This includes giving the customer a way to communicate with you. You also have to answer them. The sooner you answer them, the better. When a customer has an issue, they very likely are seeking an immediate answer. Therefore, you want to make sure that you catch every message as soon as possible. 

Given that there are so many methods of communications, then you are going to have to make sure that you have the line which is the easiest to reach you with. For instance, while there are email addresses, not everyone is going to check their email all the time. Therefore, you have to make sure that you use the line of communication that you are going to use the most. This can include sms services for small business if you are constantly using your mobile phone for your online business. You can have a personal or business line for your phone. Social media is also a way to reach people. 

It also wouldn’t hurt your business to reach out to your customers so that you can stay on their mind. Even customers that have bought from your business before could forget about you if they don’t hear from you afterwards depending on the business. One thing you can do is follow up with them on the products or services. You can also reach out to them with any promotions that they might want to take part in. Making an effort to keep the relationship going with the customer can be effective in gaining their loyalty and even gaining their trust.